01 GAME ROUTE
Short
game route
PF
PF
LIVE GAME LOOP INTERACTIVE QUIZ × LEAD FORM
Interactive lead forms
built as a game
PlayForm combines a short branded runner game with qualification questions, rewards, and contact collection.
4implementation stages
from scenario to launch
from scenario to launch
INTERACTIVE
QUESTIONS IN MOTION 03
120◆◆◆
PFPFPF
QUESTION 2 / 3
CHECKPOINTWhat matters most in the new campaign?More leads →
SCROLL TO PLAY ↓
RETAIL✦FOOD✦TRAVEL✦FINTECH✦BEAUTY✦EDTECH✦EVENTS✦RETAIL✦FOOD✦TRAVEL✦FINTECH✦
01 / PRODUCTGame mechanics
Game mechanics
with lead questions.
The user follows a short route, answers questions at checkpoints, receives a result, and leaves contact details.
Short
02 QUESTIONS ON THE ROUTE
Questions at
checkpoints
02
CHECKPOINT
What matters most in the new campaign?
03 BRAND REWARD
Configurable
result or reward
PF
GOLD BONUSstages: scenario, visual concept, development, and launch
The final mechanics, questions, rewards, and integrations are defined for each project.
02 / CONCEPT EXAMPLESThe same mechanic
The same mechanic
in different visual styles.
These concept examples show how the character, objects, environment, and reward can be adapted to a brand.
PLAYFORM FORDodo Pizza
Concept: a courier collects pizzas and unlocks a branded reward.
03 / OUTCOMEGameplay for users.
Gameplay for users.
Structured lead data.
Opens, answers, results, and contacts are recorded in the dashboard and can be sent to connected systems.
- ✓ Funnel from open to lead
- ✓ Answers and audience segments
- ✓ Lead delivery to CRM and Telegram
PF playform
DEMO DATADigital strategy selector
Opens1 240DEMO
Leads286DEMO
Completion62%DEMO
Completion trendLast 7 days
EKElena KrylovaGold chestNew lead
04 / LAUNCHFour stages
Four stages
from brief to launch.
Define the objective
We agree on the audience, campaign goal, questions, and lead qualification rules.
↗Prepare the concept
We design the character, environment, objects, checkpoints, and results.
↗Build and integrate
We develop the game, dashboard, lead flow, and required integrations.
↗Test and launch
We test on mobile and desktop, publish the project, and monitor submissions.
↗PF
★
PLANNING AN INTERACTIVE CAMPAIGN?Discuss a PlayForm
for your campaign.
Tell us about the audience, objective, and promotion channel. We will suggest a suitable scenario and scope.